That's an in-game shot. You should see it moving.
It's basically Capcom's take on Zelda, except starring a white wolf who is also a reincarnation of Amaterasu, the sun god of the Shinto religion. It's styled like a moving Japanese watercolour painting, and you paint on the screen yourself to perform your godly powers.
It's the sort of game that makes you wonder why you bother playing second-rate ones. It reminds me of Pikmin 2 in the way it hammered home everything computer games can be if they tried.
Needless to say, the people who decry gaming haven't seen the right games.